CHAPTER 19

Making a Choice with Multiple Objectives

Multi-criteria decision-making is a process that helps you incorporate conflicting objectives into your decision-making. The mental strategies we use to make choices with multiple objectives are the recognition, lexicographic, and elimination-by-aspect heuristics, among others. There are two approaches to multi-criteria decision-making: (1) convert all nonmonetary criteria to monetary equivalents, and (2) use special models and methodologies, such as a scoring model, to combine criteria of a different nature.

What Is Multi-Criteria Decision-Making?

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