
ISO
9000
47
and benefits. It includes sections on definitions, management responsibility
and quality in marketing.
3.7.2
ISO
9004/2
ISO 9004/2 (Ref. 10 - guidelines for service) provides a response to the
perception that quality and customer satisfaction are important matters that
are receiving increasing world-wide attention. It seeks to encourage compa-
nies and organizations to manage the quality aspects of their service activities
more effectively.
Indeed, the successful application of quality management to a service
provides important opportunities for improvement in productivity, efficiency
and cost reduction, service performance, and customer satisfaction ...