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Reinforcement Learning with TensorFlow
book

Reinforcement Learning with TensorFlow

by Sayon Dutta
April 2018
Intermediate to advanced content levelIntermediate to advanced
334 pages
10h 18m
English
Packt Publishing
Content preview from Reinforcement Learning with TensorFlow

Computational advertising challenges and bidding strategies

Advertising is a mode of conveying information. The core task of computational advertising is to find the best match between a given user in a given context and an advertisement, where the following factors apply:

  • Context/Auctioneer: A platform visited by a user and that is deemed fit for advertisements, for example:
    • A user using a search engine. Therefore, sponsored advertisements in such a scenario form a good plan.
    • A user reading a web page. Therefore, display advertisements fit such cases.
    • A user watching any video (movie, clips, short videos, and so on). Therefore, short video advertisements are good.
  • Constraints: The biggest constraint of all for the advertiser is limited ...
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Publisher Resources

ISBN: 9781788835725Supplemental Content