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Reinforcement Learning with TensorFlow
book

Reinforcement Learning with TensorFlow

by Sayon Dutta
April 2018
Intermediate to advanced content levelIntermediate to advanced
334 pages
10h 18m
English
Packt Publishing
Content preview from Reinforcement Learning with TensorFlow

Bidding strategies of advertisers

Bidding strategies for advertisers mainly include budget optimization for the different keywords while making a bid. The key points are discussed as follows:

  • Better splitting of budget among different keywords by the advertiser
  • Better bidding strategy for profit maximization

Moreover, in this world of online advertisements, the bidding happens in real time. How do you achieve a better real-time bidding strategy leading to profit maximization?

  • Autonomous bidding agents
    • These agents will use the historical market data and also interact with the market participants directly, and they model their behavior according to this data and, thereby, help in different decision strategies
  • Machine-learning approaches ...
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Publisher Resources

ISBN: 9781788835725Supplemental Content