April 2018
Intermediate to advanced
334 pages
10h 18m
English
Content preview from Reinforcement Learning with TensorFlow
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Business models used in advertising
Business models for the advertising platforms consist of different models that govern the metrics of the payable amount that the advertiser has to pay for using the advertising platform. There are different metrics in the computational advertising domain, which are as follows:
- CPM: Cost Per Thousand Impressions
- In this type of model, the advertiser pays a fixed amount per thousand impressions, where impressions can be clicks, views, and so on
- CPC: Cost Per Click, Pay Per Click (PPC)
- In this type of online advertising model, the advertiser pays the platform owner for each click action a user makes on the advertisement link
- CPA: Cost Per Action / Cost Per Acquisition / Pay Per Acquisition (PPA) / Cost ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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