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Reinforcement Learning with TensorFlow
book

Reinforcement Learning with TensorFlow

by Sayon Dutta
April 2018
Intermediate to advanced content levelIntermediate to advanced
334 pages
10h 18m
English
Packt Publishing
Content preview from Reinforcement Learning with TensorFlow

Business models used in advertising

Business models for the advertising platforms consist of different models that govern the metrics of the payable amount that the advertiser has to pay for using the advertising platform. There are different metrics in the computational advertising domain, which are as follows:

  • CPM: Cost Per Thousand Impressions
    • In this type of model, the advertiser pays a fixed amount per thousand impressions, where impressions can be clicks, views, and so on
  • CPC: Cost Per Click, Pay Per Click (PPC)
    • In this type of online advertising model, the advertiser pays the platform owner for each click action a user makes on the advertisement link
  • CPA: Cost Per Action / Cost Per Acquisition / Pay Per Acquisition (PPA) / Cost ...
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Publisher Resources

ISBN: 9781788835725Supplemental Content