Book description
This concise and reader-friendly book is for aspiring businessmen and women who desire to be successful. It talks about operational details and the day-to-day running of a shop or chain of stores. The 4-colour book includes pictures of store layouts, merchandise displays and promotional activities so that important points are depicted in a clearer manner.
Table of contents
- Title Page
- Copyright Page
- Praise for Retail Operations (2nd Edition)
- Contents
- About the Authors
- Foreword
- Preface
- Acknowledgements
- Dedication Page
- Chapter 1. Welcome to the World of Retailing
- Chapter 2. The Retail Store Customer
- Chapter 3. Shop Location and Site
- Chapter 4. Daily Operating Policies & Procedures
- Chapter 5. Stock Management
- Chapter 6. Cash Handling and Control
- Chapter 7. Upkeeping Shop Image
- Chapter 8. Shop Safety and Security
- Chapter 9. Sales Policy
- Chapter 10. Customer Service Decisions
-
Chapter 11. The Art of Retail Selling
- The Retail Selling Process
- Pre-Customer Contact
- Step 1: Acknowledge
- Step 2: Approach
- Step 3: Identify Needs
- Step 4: Present the Products and Sell Benefits
- Step 5: Handle Objections and Queries
- Step 6: Close the Sale
- Step 7: Add-On Sale
- Step 8: Farewell and Follow-Up
- Get Ready to Sell by Building Confidence
- Chapter 12. Merchandise Decisions
- Chapter 13. Marketing Practices
- Chapter 14. Responsible Retailing
- Chapter 15. Information Technology and Retailing
- Chapter 16. Organisation and People Management
- Chapter 17. Financial Control
- Index
- Credits
Product information
- Title: Retail Operations, Second Edition
- Author(s):
- Release date: December 2012
- Publisher(s): Pearson
- ISBN: 9780133410143
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