December 2012
Intermediate to advanced
384 pages
6h 55m
English
Content preview from Retail Operations, Second Edition
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Chapter 3. Shop Location and Site
“Location, Location, Location”
— this is one of the most common answers provided by retailers when asked to share the reason for their successes.
Importance of Location and Site
Choosing a shop location is a strategic exercise because it is a decision which has long-term implications on the retailer’s image, positioning and cost.
Shopping landmarks in the heart of Singapore Shopping District, Orchard Road — Shaw House, Wheelock Place and Wisma Atria.
A store selling mid-price shopping goods such as ladies apparel ...
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