Chapter 3. Shop Location and Site


“Location, Location, Location”

— this is one of the most common answers provided by retailers when asked to share the reason for their successes.

Importance of Location and Site

Choosing a shop location is a strategic exercise because it is a decision which has long-term implications on the retailer’s image, positioning and cost.


Shopping landmarks in the heart of Singapore Shopping District, Orchard Road — Shaw House, Wheelock Place and Wisma Atria.

A store selling mid-price shopping goods such as ladies apparel ...

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