December 2012
Intermediate to advanced
384 pages
6h 55m
English
“This book is a welcome text for students and practitioners of retail. It is direct, practical and incisive. Those seeking to start a retail business will find this book most helpful as this book serves as a step-by-step blueprint for retailers. The authors have done a great job in distilling the best practice for retail into this handy manual. It will be a boon to students, aspiring retailers and those already in business and seeking to improve.”
TAN WEE LIANG, Associate Professor of Management Singapore Management University
“This book is a valuable read for any individual wanting to understand more about the exciting world of retail. Its practical approach covers the fundamental issues of setting ...
Read now
Unlock full access