No credit card required
About the Authors
Chapter 1 Welcome to the World of Retailing
What is Retailing?
Why is Retailing Important?
Functions of Retailers
Major Formats of Retailing
Concerns of Retailers
The Future of Retailing
I need help... How do I Boost my Sales?
Chapter 2 The Retail Store Customer
Who is a Customer?
Types of Customers
Basic Needs of Customers
Why do Customers Patronise a Retail Store?
What is Customer Service?
How to Deliver Good Customer Service?
Benefits of Good Customer Service
I need help... How do I Win Lifelong Customers?
Chapter 3 Shop Location and Site
Importance of Location and Site
Definitions: Location and Site
Evaluation and Selection Guidelines
I need help... What are the Types ...