O'Reilly logo

Retail Operations, Second Edition by Sarah Lim, Angie Tang

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Preface

Operating a retail business is not confined to opening and closing the shop every day. The smooth running of a shop entails many aspects of retail operations. Retail operations are those activities that support the buying, selling, promotion and control functions of a retail business. The retailer must pay attention to the day-to-day requirements of running a retail outlet.

Retail operations include stock management, maintenance, sales policies, customer service and general management of the shop. While each shop should have a grand plan or strategy to compete, the daily operations will determine its ability to achieve this strategy. However, this does not mean that retailers are expected to achieve perfection in all aspects of retailing. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required