May 2010
Beginner to intermediate
160 pages
2h 39m
English

The most perceptive definition of a business presentation—how it differs from, say, a lecture or a training program or a speech—comes from my friend, Sir Antony Jay. “A presentation,” he says, “is an exercise in persuasion.”[1] You want:
[1] Antony Jay and Ros Jay, Effective Presentation (London: Pitman Publishing, 1996).
To persuade the city council to place the waste dump in their backyard
To persuade the company founder to close down the two plants
To persuade the business unit heads to cut costs by 40 percent
And, until now, that’s what you’ve been working on—around the clock—researching, interviewing, analyzing, ...
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