| Specify your objective | Why are you giving a presentation? What do you hope to accomplish? What do you want the audience to do or think as a result of the presentation?
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| Analyze your audience | Who are the decision makers? How familiar with the subject are they? How interested in the subject are they? What do they stand to gain if they say Yes and what do they stand to lose? Why should they say No? What are the three toughest questions you’re going to get from the audience?
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| Define the scope | |
| Select the medium | Handouts, easels, electronic boards for informal discussions, fact review sessions, interactive meetings. Transparencies, onscreen/ LCDs for semiformal, ...
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