Write the Introduction
Think back to the plane flights you’ve taken. What do you do in the first minutes of the flight when the airline attendant introduces you to the safety features of the plane? If you’re like me, you go unconscious: You close your ears, you turn off your mind, you doze off.
So it is with many presentations; the introduction lulls me to sleep.
Now, what would happen if the ship’s officer were to announce:
Ladies and gentlemen, if you look through the windows on the right of the plane, you’ll notice a fire has developed in engine number four!
You’d be quick to pay full attention. Chances are you would silence any other passenger who tried to get in the way of the questions you want answered.
That’s what introductions need ...
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