April 2016
Intermediate to advanced
333 pages
9h 44m
English
Overview
Based on recent advances in cognitive sciences, this book introduces a model for the innovation process, helping inventors, investors, and entrepreneurs to understand the nature and timing of opportunities and risks on the path to success. The authors apply systems thinking to discover real-life challenges, and provide tools for turning these challenges into opportunities for practical, scalable innovation. Using illustrative case studies, they analyze several landmark innovations in detail, revealing surprising and essential elements common to all of them.
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