Scalable Innovation

52 Scalable Innovation

and edit his document in a web browser pointed to an Upstartle server. To

share the document with Alice, Bob would send her a link rather than the

document itself. In the Upstartle world, the le seemed to disappear, mask-

ing from Bob and Alice the details of how and where their content was being

stored and managed. Although editing and formatting capabilities offered

by Upstartle were rather humble, the model proposed by the startup fea-

tured a new type of the Packaged Payload, which hinted at a potential col-

lapse of Microsoft’s le-based system as a whole.

Let us consider another Google technology acquisition, so that ...