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Scalable Innovation
book

Scalable Innovation

by Eugene Shteyn
April 2016
Intermediate to advanced
333 pages
9h 44m
English
CRC Press
Content preview from Scalable Innovation
235
30
TiVo versus VCR
A Detailed Application
Example of the Tech
Battle Technique
Now that we are familiar with the technique, let us briey consider another
example—TiVo versus VCR (see Table 30.1). Since the TiVo technology is
relatively recent, we will focus our attention on the timing and innovation
opportunities that the Tech Battle technique helps us identify during the
early days of digital video recording.
As we discussed earlier, people often make predictions about a partic-
ular technology based on the performance of one or two salient elements
of the system. Moreover, marketers design technology demonstrations
to emphasize the specic ...
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Publisher Resources

ISBN: 9781466590984