Scalable Innovation

xlviiPrologue: Unlearning What’s Untrue

System 1 and System 2, as described by Daniel Kahneman [39]

*

). Creativity

is presented in a way that appears to assume that how you feel about the

person and his work is more valuable than the practical effect of this work

on other people. Interestingness is elevated above usefulness and scalability,

because often the latter is mundane, and it takes a conscious effort to discern

the amazing in the mundane. A physical exam feels boring. Humans would

probably appreciate Dr.Morgagni’s work better if he made his discoveries by

ghting zombies.

Second, you, the Martian, can see that even when humans celebra ...