April 2016
Intermediate to advanced
333 pages
9h 44m
English
Content preview from Scalable Innovation
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xxii Prologue: Unlearning What’s Untrue
gave the same painkiller to a different group and told them that it had been
discounted to $0.10 per pill. In both cases the researchers used the same pla-
cebo pills, but the people who took the “expensive” medicine felt a lot less
pain than their peers in the “cheap” condition [7].
In another experiment, Dr. Antonio Rangel and his colleagues at CalTech
gave people a taste of ve Cabernet Sauvignon wines ranging in price from
$5 to $90 a bottle. Personal interviews and brain scans conrmed that people
appreciated the taste of expensive wines better than the cheap ones. The
caveat was that the researchers ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.