April 2016
Intermediate to advanced
333 pages
9h 44m
English
Content preview from Scalable Innovation
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192 Scalable Innovation
GOOGLE VERSUS FACEBOOK: THE BATTLE
FOR THE CONTROL FUNCTIONALITY
Jim Larus, a researcher at Microsoft who studies large networks, estimates
that the Facebook network is second only to the World Wide Web itself in
connectivity. An important Control aspect of Facebook functionality felt
FIGURE 22.3 Time that users spend on popular social networking services. (From
http://venturebeat.com/2012/02/17/facebook-engagement/.)
193Seeing the Invisible
across the Internet is the sharing of links by Facebook users and the amaz-
ingly simple, yet efcient Like button. Both of them go beyond the UGC label.
These features (the ability ...
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