Scalable Innovation

120 Scalable Innovation

of new device interfaces and display capabilities. For example, even basic

modern digital book formats allow authors to change fonts or include color

illustrations, which drastically improves the author’s ability to show and

explain without a signicant increase in production costs. The show aspect

is particularly important for textbooks, children’s books, research papers,

and other publications, where one picture is worth a thousand words.

Moreover, the content can be made interactive. Given the social nature of

the learning process, the e-book enables immediate feedback on the qual-

ity of its reader’s experience. With slight modications, digital texts can be

experienced on a wide variety of reading devices withou ...