Scalable Innovation

lii Prologue: Unlearning What’s Untrue

• Distortion of temporal experience (typically, time seems to pass

faster)

• Experience of the activity as intrinsically rewarding such that often

the end goal is just an excuse for the process [48, p. 90]

It’s important to note, “When in ow, the individual operates at full capac-

ity” [48, p. 90]. Unlike a common trade-off situation—when the harder one

works, the more tired he or she becomes—the condition of ow involves the

highest level of performance combined with the desire to do as much work

as possible. Figure0.6 shows a diagram of such experience. According to the

psychologists, ow occurs when ...