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Scalable Innovation
book

Scalable Innovation

by Eugene Shteyn
April 2016
Intermediate to advanced
333 pages
9h 44m
English
CRC Press
Content preview from Scalable Innovation
224 Scalable Innovation
I’ve been looking at the Google logo on the iPhone and I’m not happy with the
icon. The second O in Google doesn’t have the right yellow gradient. It’s just
wrong and I’m going to have Greg x it tomorrow. Is that okay with you? [102]
Note that this is the level of scrutiny Steve Jobs applied to an app provided
by Google, a business partner involved in the iPhone launch. The spaghetti
sauce equivalent of this would be xing the shade of the color of the product
label on a bottle sitting on a store shelf among dozens of other bottles. It is
highly unlikely that consumers evaluating the taste of a new sauce would be
so critical. It is even less likely that they would be able to identify key suc-
cess factors behind the iPhone ...
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Publisher Resources

ISBN: 9781466590984