August 2008
Intermediate to advanced
304 pages
8h 57m
English

From humble beginnings? the original Tesco Clubcard. (Agency: EHS Brann)

The first Tesco Clubcard statement mailing, now one of the world’s most profitable mailing programmes. (Agency: EHS Brann)

Tesco’s internal magazine for February 1995 celebrates the launch of Clubcard. On the left, marketing director Tim Mason; on the right, the chief executive at the time, Sir Ian (now Lord) MacLaurin. (Source: Tesco archive)
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