August 2008
Intermediate to advanced
304 pages
8h 57m
English
Content preview from Scoring Points, 2nd Edition
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- The Clubcard effect
- The loyalty contract
- The first quarterly mailing
- Waiting for the zero sum effect
- Maintaining momentum
THE CLUBCARD EFFECT
The Clubcard team at Tesco hoped that they might have a few months to establish Clubcard before Sainsbury’s retaliated with a national launch of its Rewards loyalty programme. ‘We kept thinking, they must launch soon,’ Harrison remembers. As it turned out, his team had a year and a half. In that time, according to market researcher Taylor Nelson AGB, customers spent 28 per cent more at Tesco, and cut spending at Sainsbury’s by 16 per cent. Dr Stephan Buck, a director of the company, told a retail conference in September 1996 that ‘Sainsbury’s has lost out, and it looks ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.