August 2008
Intermediate to advanced
304 pages
8h 57m
English
Content preview from Scoring Points, 2nd Edition
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- ‘It’s our job to make home shopping work’
- Tesco on the internet
- Real shoppers, real stores, real advantage
- The bubble that didn’t burst
- How it’s different online
- Becoming a non-food e-tailer
- How Clubcard helped Tesco.com
‘IT’S OUR JOB TO MAKE HOME SHOPPING WORK’
Sir Terry Leahy remembers:
The success of Tesco in the 1990s was based around being prepared to do things that other people, or conventional wisdom, said wouldn’t work. We did these things because customers liked them. I remember going to a presentation on home shopping, when it was a sort of laboratory thing, and all the retailers who were there were saying that it would never work, it couldn’t work. I walked out and thought, hang on a minute, it’s ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.