August 2008
Intermediate to advanced
304 pages
8h 57m
English
Content preview from Scoring Points, 2nd Edition
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- Drinking from the fire hose
- Measuring customer loyalty
- The problems with data warehouses
- Making a warehouse work
- What Tesco learnt about data
DRINKING FROM THE FIRE HOSE
Clubcard could have been little more than a targeted discount, as many other retail loyalty schemes became. Most of those loyalty schemes are no longer with us. Says Air Miles founder Keith Mills:
The mechanics of the reward had been done elsewhere in the world before Tesco. But the thing that set Tesco apart was the depth of its data analysis. The big step forward wasn’t to launch a card with a magnetic stripe on it, it was understanding the value of the information it provided. There were a lot of high-profile schemes in the 1990s that were ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.