August 2008
Intermediate to advanced
304 pages
8h 57m
English
Content preview from Scoring Points, 2nd Edition
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- In the beginning
- What is loyalty?
- The secrets of success
- Is customer loyalty genuine?
IN THE BEGINNING
Tesco Clubcard was by no means the first supermarket loyalty scheme. For that, we have to look back more than a century to the British Cooperative movement and the Dividend or ‘divi’ it paid its members.
The Rochdale Equitable Pioneers’ Society was founded in 1844 by 28 weavers. It was not the first co-operative, but it is the origin of today’s Co-op supermarket chain. Run by working people for working people, the Society had eight principles, the most important of which decreed that any surplus should be distributed back to the members, in proportion to their contribution.
So this was a retailer that considered ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.