August 2008
Intermediate to advanced
304 pages
8h 57m
English
Content preview from Scoring Points, 2nd Edition
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- Ask the audience
- Simplifying Clubcard
- Simple marketing
On 12 April 2005, Tesco declared pre-tax profits for the previous year of £2.03 billion, a rise of 20.5 per cent over 2004 and a record for a UK retailer. The statistics underlying those headline figures were impressive: £37.1 billion sales worldwide, an extra 10 million customers gained every week, 1,779 stores of all sizes across the UK, 4.9 million customers with Tesco Personal Finance (TPF) accounts, 15 million books sold, and a market capitalization of almost £25 billion. And, of course, 11 million active Clubcard holders.
The next day, the Independent newspaper cleared its front page to report the results under the giant headline ‘The supermarket that ate ...
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