August 2008
Intermediate to advanced
304 pages
8h 57m
English
Content preview from Scoring Points, 2nd Edition
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- Partners for Clubcard
- Solo, shared and outsourced
- The early Clubcard partnerships
- Clubcard Deals
- Broadening the offer
In August 2005, one Tesco customer bought 10,148 Birds Eye Beef Dinner frozen meals, in what the Daily Mail headlined ‘The Great Roast Beef Stampede’. Canny Clubcard members had realized that by spending £1.95 on three meals, they would get a windfall of £1.50 worth of Clubcard points.
The trick was to convert the points into Clubcard Deals vouchers, redeemable on anything from free flights to magazine subscriptions, which effectively multiplied the value of the points by four. Word of this informal arbitrage scheme spread via word of mouth and internet bulletin boards – especially www.moneysavingexpert.com ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.