August 2008
Intermediate to advanced
304 pages
8h 57m
English
Content preview from Scoring Points, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
It has been three years since we published the first edition of Scoring Points, and a lot has changed. The story of how Tesco Clubcard came into existence, how Tesco discovered the power of building strong relationships with individual customers, and how the company successfully used the data that the programme generated to drive business growth is increasingly being recognised as the most successful example of loyalty-based marketing anywhere in the world. The facts of how Clubcard was created have not changed. We’ve updated the statistics, but we have not attempted to rewrite the history of the programme’s first 10 years.
However, supermarket retailing being what it is, the sector has seen many changes since the first edition. ...
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