August 2008
Intermediate to advanced
304 pages
8h 57m
English
On 4 March 2002, ‘the Fantastic Four’ touched down at Cincinnati-Northern Kentucky International Airport. Their mission: tell Dave Dillon, then the chief operating officer of Kroger Inc., and today the company’s chief executive, what he didn’t know.
‘The Fantastic Four’ is the ironic name that dunnhumby US chief executive Simon Hay gave to a team comprising his three colleagues – Sarah Myatt, Mark Hinds and Adrian Coy – and himself. They certainly weren’t superheroes, instead four rather tired British data analysts with an unspecific remit, big expectations and no US office space. But arguably, ...
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