August 2008
Intermediate to advanced
304 pages
8h 57m
English
Content preview from Scoring Points, 2nd Edition
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- Strengthening the bond
- The inner circle
- Baby Club
- Clubcard pizza
- What Tesco learnt about ‘sub-clubs’
STRENGTHENING THE BOND
When some of its shoppers spend more than others, Tesco could look at it two ways. It could congratulate itself on the valuable customers, or it could try and find out what was causing the lower-spending group not to spend more. An early example of how Tesco took the approach that its glass was half empty opened up a new way of looking at one significant group of customers – and ultimately led to a significant change in the way Tesco communicated to them.
A hole in the basket
In 1996, when the Tesco Clubcard team was looking into the shopping habits of young families with babies, it ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.