August 2008
Intermediate to advanced
304 pages
8h 57m
English
Content preview from Scoring Points, 2nd Edition
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NB: page numbers in italic indicate figures and tables
AC Neilsen 231
acronyms
BOGOF – buy one get one free
CAT – coupons at till
EDLP – every day low prices
EPOS – electronic point of sale
RBS – Royal Bank of Scotland
RFV – recency, frequency, value
TPF – Tesco Personal Finance
Adriano, D 161
advertising 59–60, 223, 281–82
Christmas campaigns 33
strategy 33
TV 33
Advertising Standards Authority
Agriculture, Fisheries and Foods, Ministry of 163
Air Miles 8, 9, 15, 30, 60, 69, 86, 193, 195, 197–98, 199, 205–07, 256
Alberton’s (USA) 260
analysis by postcode 54
analysis of Clubcard data 280
Ararwel, N 80
Argos 192
Premier Points 192
Asda 3, 9, 10, 16–17, 25, 27, 36, 38, 55, 80, 81, 85, 123–24, 165 ...
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