November 2000
Beginner
320 pages
7h 49m
English
There are all kinds of ways of describing the price of something. If you went to the Boeing Aircraft Company and asked them what it costs to fly a 747 coast to coast, they wouldn’t tell you “$52,000 dollars.” They would tell you 11 cents per passenger mile. Sales-people call that breaking it down to the ridiculous. Haven’t we all had a real estate salesperson say to us, “Do you realize you’re talking 35¢ a day here? You’re not going to let 35¢ a day stand between you and your dream home are you?” It probably didn’t occur to you that 35¢ a day, over the 30-year life of a real estate mortgage, is more than $7,000. However, Power Negotiators always think in real money terms.
When that supplier tells ...
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