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7
Binary Logistic Regression to Predict
Customer Satisfaction at a Restaurant
The owners of a busy restaurant in downtown Boston wish to improve
customer satisfaction. To this end, the restaurant manager is asked to col-
lect customer satisfaction data and suggest feasible recommendations to
the owners.
Sections 7.1 and 7.2 give brief descriptions of the dene phase and the
measure phase, respectively. Section 7.3 illustrates the analyze phase with
detailed instructions for using Minitab
®
. The improve phase and the control
phase are briey explained in Section 7.4.
7.1 Define Phase
The objective is to improve the proportion of satised customers ...