January 2013
Beginner
360 pages
8h 35m
English
Content preview from Social CRM For Dummies
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Part I
Welcome to the World of Social CRM
In this part…
This part is your bird's-eye view of social CRM. You find out where CRM has been, what social CRM looks like today, and where social CRM is likely headed a few years from now. We help you understand basic priciples of social CRM, and in doing so, you may begin to develop a picture of what your business's social CRM strategy might look like. No big change comes without a few challenges, so we help you understand the common ones and offer tips to help you work through those successfully. You also find an introduction to social customers: their habits, their preferences, and their reasons for interacting with brands in the social sphere.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.