February 2011
Beginner
320 pages
8h 45m
English
book
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard
Content preview from Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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Index
A
access to market research, 133
accuracy in market research, 133-134
acquiring new customers
acquisition costs, 249-252
overview, 19
activity timelines, 227-228
adoption of social media, 59
centralized social media management model, 67-68
decentralized social media management models, 68-70
focused adoption, 60
genesis model, 62
operational adoption, 60-61
operational integration, 61-62
pirate ship model, 62-64
skunkworks program, 64-66
test adoption, 59
advertising, 143-144
agency partners, 94
analysis, 196-197
acting on performance data, 271-275
program validation, 268-270
angry customers
conflict resolution, 168-171
listening to, 171-172
anti-defamation guidelines, 90-91
auditing company via search engines, 129
auto-DMs, 142
B
bad customer ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.