Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard
Acknowledgments
A lot more goes into a book like this than people realize, and I need to thank a few folks who contributed to this one in their own particular way.
First, because without them, this book would not be what it is, I want to thank my team of editors and reviewers: Greg Wiegand, Leslie O’Neill, Kristy Hart, Betsy Harris, Maddie Grant, Bart Reed, Erika Millen, Cindy Teeters, Kristi Colvin, and Scott Gould. Had it not been for their tireless work, this book would still read like a choppy first draft. Thanks also to Pearson Publishing and the Que team for being wonderful human beings. I also want to send a particularly warm thank-you to my acquisitions editor, Katherine Bull, for fighting for this project, taking a chance on an unpublished ...
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