February 2011
Beginner
320 pages
8h 45m
English
book
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard
Content preview from Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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Table of Contents
I SOCIAL MEDIA PROGRAM DEVELOPMENT
Evolution, Human Nature, and the Inevitable Socialization of Business
Moving Beyond Channels: Social Media vs. Social Communications
Why Social Media Matters to Business
Influence and Media: Lateral vs. Vertical Forces
2 Aligning Social Media to Business Goals
Social Media’s Value to the Organization
Differentiating Between Strategy and Tactics
Differentiating Between Goals and Targets
Tying a Social Media Program to Business Objectives
How to Create a Roadmap by Turning Goals into Targets
The Top Five Business Functions That Can Be Easily Enhanced by a Social Media Program
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.