February 2011
Beginner
320 pages
8h 45m
English
book
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard
Content preview from Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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Contents at a Glance
I SOCIAL MEDIA PROGRAM DEVELOPMENT
2 Aligning Social Media to Business Goals
3 Planning for Performance Measurement
4 Establishing Clarity of Vision, Purpose, and Execution
II SOCIAL MEDIA PROGRAM INTEGRATION
5 Understanding How Social Media Plugs into the Organization
7 Establishing Social Media Guidelines for the Organization
8 Laying the Operational Groundwork for Effective Social Media Management
9 The New Rules of Brand Communications in the Age of Social Media
III SOCIAL MEDIA PROGRAM MANAGEMENT
11 Social Media and Digital Brand Management
12 Real-Time Digital Support: Fixing Customer Service Once and for All
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.