February 2011
Beginner
320 pages
8h 45m
English
book
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard
Content preview from Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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Foreword: ROI Doesn’t Stand for Return on Ignorance
I’m often asked, what’s the ROI of social media? To which I answer, you can’t measure what it is you do not value or know to value.
Sounds simple enough. But, the truth is, determining value is not an easy process. But then again, whoever said using social media effectively in business was easy...is wrong.
As in anything in business, the ability to tie activity to the business values is critical. If we are to commit time, resources, and budget to social networks, our investments must be justified. Indeed, social media strategies must prove long-term value and contribution to the bottom line in order to evolve into a pillar of business success. But how do you measure something when best practices, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.