xxii ◾ Introduction
© 2010 Taylor & Francis Group, LLC
by professional soware designers on a commercial project with real customers, demands, and
deliverables, we ultimately decided against doing so for two reasons. First, it would disallow a
comparative analysis across multiple designers, or teams of designers, working on the same
project, thereby denying any chance of distilling dierences in approaches and, more ambi-
tiously, understanding how those dierences might inuence the design quality. Second, such
design work carries with it an enormous context that is dicult to capture and communicate
properly for the researchers analyzing the videos.
Hence, we decided to create an articial design prompt. In draing this prompt, we kept ...