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Stockfotografie by Robert Kneschke

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PSV
pql`hclqldo^cfb
^å~äóëÉ=ÜáäÑêÉáÅÜÉê=tÉêíÉ= OPKO
Abbildung 23.4
Auswertung meiner
Macrostock-Verkäufe
aáÉ= Öê~ìÉå= h®ëíÅÜÉå= çÄÉå= ëáåÇ= éÑÉI= ÜáåíÉê= ÇÉåÉå= Éáå= âäÉáåÉë= sáëì~äJ
_~ëáÅJpâêáéííÉÅâíIáíÉãÅÜ=~ìíçã~íáëÅÜ= ÇáÉ= çòÉåíîÉêíÉáäìåÖ= ÉáåÉë
sÉêâ~ìÑëéêÉáëÉë=~ìëêÉÅÜåÉå=â~ååK=jáí=ÇáÉëÉå=òìë®íòäáÅÜÉå=tÉêíÉå=ëáåÇ=ëé®J
íÉê=åçÅÜ=ÜáäÑêÉáÅÜÉ=bêâÉååíåáëëÉ=ãÖäáÅÜK=wìã=_ÉáëéáÉä=ÄÉáãomfIáÉÜÉå
ÇáÉëÉã=h~éáíÉä=ïÉáíÉê=ÜáåíÉåK
OPKO ^k^ivpb=eficobf`ebo=tboqb
tÉê=ïáääI=â~åå=ëÉáåÉ=w~ÜäÉå=~ìë=ÇÉå=pí~íáëíáâÄÉêÉáÅÜÉå=ëÉáåÉê=_áäÇ~ÖÉåíìêÉå
ê~ìëëìÅÜÉå=ìåÇ=áå=ÇáÉëÉã=^ÄëÅÜåáíí=ÖäÉáÅÜ=ãáíêÉÅÜåÉåK=táê=Ü~ÄÉå=àÉíòí=ÇáÉ
dêìåÇä~ÖÉåI=ìã=åìíòîçääÉ=a~íÉå=~ìë=ÇÉã=w~ÜäÉåë~ä~í=òì=ÑáëÅÜÉåK
kíòäáÅÜÉ= tÉêíÉ=ëáåÇ= òìã= _ÉáëéáÉä= ÇÉê= omfI= ÇÉê= oma= ìåÇ= ÇáÉ= pqoK= häáåÖí
âçãéäáòáÉêí\=kÉáåI=ÇáÉëÉ=hêòÉä=ÉêäÉáÅÜíÉêå=Ç~ë=iÉÄÉå=ÉáåÉë=píçÅâÑçíçÖê~ÑÉåK
RPI (Return per Image)
aáÉëÉë=hêòÉä=ëíÉÜíê= ÊdÉïáåå=éêç=_áäÇÂ=ìåÇ=ÖáÄí=~åI=ï áÉ=îáÉä=rãë~íò=ÉáåÉ
_áäÇ~ÖÉåíìê= éêç=_áäÇ= áã= mçêíÑçäáç= ÉêïáêíëÅÜ~ÑíÉíK= få= ^ÄÄáäÇìåÖ= OPKN= áëí= ÇáÉë
pé~äíÉ=aK
jáí=ÇáÉëÉê=hÉååò~Üä=ä®ë ëí=ëáÅÜ=ÉáåÑ~ÅÜ=îÉêÖäÉáÅÜÉåI=ïáÉ=Öìí=Ç~ë=ÉáÖÉåÉ=mçêíJ
Ñçäáç=áã=sÉêÖäÉáÅÜ=òì=~åÇÉêÉå=cçíçÖê~ÑÉå=çÇÉê=Ç~ë=ÉáÖÉåÉ=ÖäÉáÅÜÉ=mçêíÑçäáç
ÄÉá= ~åÇÉêÉå= ^ÖÉåíìêÉå= ~ÄëÅÜåÉáÇÉíK= fã= fåíÉêåÉí= îÉêÑÑÉåíäáÅÜÉå= ãÉÜêÉêÉ
cçíçÖê~ÑÉå=á ÜêÉ=w~ÜäÉåI=îçê= ~ääÉã= ~ìë=ÇÉã=jáÅêçëíçÅâJ_ÉêÉáÅÜK=báåáÖÉ=ÇÉê
cçíçÖê~ÑÉå=ïÉêÇÉå=áã=h~éáíÉä=Êbáåå~ÜãÉåÂ=îçêÖÉëíÉääíK
wì=ÄÉêÅâëáÅÜíáÖÉå=áëíI=Ç~ëë=ÇáÉëÉ=_äçÖë=ãÉáëí=åìê=w~ÜäÉå=îçå=eçÄÄóJcçíçJ
Öê~ÑÉå= îÉêÑÑÉåíäáÅÜÉåI= ÇáÉ= áå= ÇÉê= oÉÖÉä= äÉÇáÖäáÅÜ= Éáå= âäÉáåÉë= EïÉåáÖÉê= ~äë
NKMMM= cçíçëF= ìåÇ= ëÉäíÉå= Éáå= êÉáåÉë= mÉçéäÉJmçêíÑçäáç= Eï~ë= ãÉÜê= rãë®íòÉ
ÄÉÇÉìíÉå=ïêÇÉF=ÄÉá=ÇÉå=^ÖÉåíìêÉå=Ü~ÄÉåK
bêêÉÅÜåÉí=ïáêÇ=ÇÉê=omf=ëçW=ÊdÉïáåå=éêç=jçå~íÂ=ÇìêÅÜ=ÊdÉë~ãí~åò~Üä=ÇÉê
cçíçëÂ=áå=ÉáåÉê=^ÖÉåíìêK=aáÉëÉê=tÉêí=ëçääíÉ=ÄÉá=ãáåÇÉëíÉåë=MINM=bìêç=äáÉÖÉåK
dìíÉ=tÉêíÉ=ëáåÇ=~Ä=MIRM=bìêç=~ìÑï®êíëI=ã~åÅÜã~ä=ëáåÇ=Äáë=O=bìêç=ãÖäáÅÜK
aáÉëÉê=tÉêí=ä®ëëí=ëáÅÜ=~ìÅÜ=~ìÑ=Ç~ë=g~Üê=ìãêÉÅÜåÉåK=a~Ñê=ïáêÇ=ÇÉê=g~ÜêÉëJ
ÖÉïáåå= ÄÉá= ÉáåÉê= ^ÖÉåíìê= ÇìêÅÜ= ÇáÉ= ÇìêÅÜëÅÜåáííäáÅÜÉ= _áäÇ~åò~Üä= áã= g~Üê
ÖÉíÉáäíK
Hinweis
Die Portfolio-Größe bezeich-
net die Gesamtmenge der Bil-
der eines Fotografen in einer
Bildagentur.
PTM
pql`hclqldo^cfb
pí~íáëíáâh~éáíÉä=OP
aìêÅÜ= âçåíáåìáÉêäáÅÜÉë= eçÅÜä~ÇÉå= åÉìÉê= _áäÇÉê= ïáêÇ= ÇÉê= tÉêí= ÜáåÖÉÖÉå
ÖÉÇêÅâíI=ï~ë=áå=ÇÉê=píçÅâÑçíçÖê~ÑáÉJpòÉåÉ=òì=aáëâìëëáçåÉå=ÖÉÑÜêí=Ü~íI=çÄ
ÇáÉ=jÉëëìåÖ=ÇÉë=omf=ëáååîçää=áëíK=t~êìã\=kÉìÉ=cçíçë=ÑÜêÉå=òì=ÉáåÉê=îçêJ
ÄÉêÖÉÜÉåÇÉå= pÉåâìåÖ= ÇÉë= omfI= ï~ë= îÉêãìíÉå= äáÉÉI= ÇáÉë= ëÉá= ÇÉã= bêÑçäÖ
ÜáåÇÉêäáÅÜI=Ç~ÄÉá=ëçêÖí=Éë=Ñê=ãÉÜê=sÉêâ®ìÑÉ=ìåÇ=ïáêÇ=ÇÉëÜ~äÄ=îçå=ÇáÉëÉã
tÉêí=åáÅÜí=ÉêÑ~ëëíK
aÉê=omf=Éêä~ìÄí=ÉëI=ëÅÜåÉää=òì=ÉêâÉååÉåI=ïáÉ=ëáÅÜ=ÇáÉ=báåå~ÜãÉå=ÉáåÉë=cçíçJ
Öê~ÑÉå=®åÇÉêåK=_ÉëçåÇÉêë=ã®ÅÜíáÖ=ïáêÇ=ÇÉê=omfI=ïÉåå=dêìééÉå=îçå=_áäÇÉêå
ãáíÉáå~åÇÉê= îÉêÖäáÅÜÉå= ïÉêÇÉåI= òìã= _ÉáëéáÉä= ãáí= îÉêëÅÜáÉÇÉåÉå= jçÇÉäë
çÇÉê= Üçêáòçåí~äÉ= ìåÇ= îÉêíáâ~äÉ= cçíçëK= jÉÜê= Ç~òì= ïÉáíÉê= ÜáåíÉå= áã= h~éáíÉä
ìåíÉê= ÊÄomfÂK= t~ë=ÇÉê= omf= åáÅÜí= ÉêâÉååÉå= ä®ëëíI= áëíI= ïáÉ= îáÉä= mêçòÉåí= ÇÉë
cçíçÖê~ÑÉåéçêíÑçäáçë= ëáÅÜ= áåëÖÉë~ãí= îÉêâ~ìÑÉå= çÇÉê= çÄ= ÖÉ®åÇÉêíÉ= mêÉáëÉ
çÇÉê=jÉåÖÉå=Ñê=báåâçããÉåëëÅÜï~åâìåÖÉå=îÉê~åíïçêíäáÅÜ=ëáåÇK
fÅÜ=Ü~äíÉ=ÇÉå=omf=íêçíòÇÉã=Ñê=ÜáäÑêÉáÅÜI=ïÉáä=Éê=ãáåÇÉëíÉåë=ÇÉå=éÉêëåäáÅÜÉå
sÉêÖäÉáÅÜ=îÉêëÅÜáÉÇÉåÉê=^ÖÉåíìêÉå=Éêä~ìÄíI=ÄÉá=ÇÉåÉå=ã~å=êÉÖÉäã®áÖ=®ÜåJ
äáÅÜ=îáÉäÉ=_áäÇÉê=ÜçÅÜä®ÇíK
STR (Sell-Through-Rate)
aáÉëÉê=tÉêí=ä®ëëí=ëáÅÜ=ãáí=ÇÉã=ëÅÜåÉå=tçêí=ÊaìêÅÜîÉêâ~ìÑëê~íÉÂ=ÄÉêëÉíJ
òÉåK= bê= òÉáÖí= ~åI= ïáÉ= îáÉäÉ= cçíçë= áå= ÉáåÉê= ^ÖÉåíìê= ãáåÇÉëíÉåë= Nñ= îÉêâ~ìÑí
ïìêÇÉåK=bêáêÇå=mêçòÉåíÉë=ÖÉë~ãíÉå=mçêíÑçäáçëÉãÉëëÉåK=iÉáÇÉê®ëëí
Éê=ëáÅÜ=åìê=Ä Éá=^ÖÉåíìêÉå=~ìëêÉÅÜåÉåI=áå=ÇÉêÉå=jáíÖäáÉÇëÄÉêÉáÅÜ=ÉáåÉ=pçêíáÉJ
êìåÖ=ÇÉê=cçíçë=å~ÅÜ=ÇÉê=^åò~Üä=ÇÉê=açïåäç~Çë=ãÖäáÅÜ=áëíK=få=ÇÉê=^ÄÄáäÇìåÖ
OPKN=áëí=Ç~ë=pé~äíÉ=dK
rã= ÇÉå= pqo= ~ìëòìêÉÅÜåÉåI= ïÉêÇÉå= ÇáÉ= cçíçë= áã= jáíÖäáÉÇëÄÉêÉáÅÜ= ÇÉê
^ÖÉåíìê= å~ÅÜ= ÇÉê= ^åò~Üä= ÇÉê= açïåäç~Çë= ëçêíáÉêí= ìåÇ= åìê= ÇáÉ= jÉåÖÉ=
cçíçë=ÖÉò®ÜäíI=ïÉäÅÜÉ=ãáåÇÉëíÉåë=ÉáåÉå=sÉêâ~ìÑ=ÉêòáÉäí=Ü~íK=_Éá=ÉáåáÖÉå=eìåJ
ÇÉêí=cçíçë=äçÜåí=Éë=ëáÅÜI=ÉáåÑ~ÅÜ=ÇáÉ=^åò~Üä=ÇÉê=~åÖÉòÉáÖíÉå=pÉáíÉå=ãáí=ÇÉê
w~ÜäÉê=cçíçëêç=pÉáíÉììäíáéäáòáÉêÉåK=a~ë=bêÖÉÄåáëáêÇìêÅÜáÉ
ëí~åò~ÜäÉê=cçíçë=áå=ÇÉê=^ÖÉåíìê=ÖÉåçããÉååÇ=ïáê=ÜÉå=ÇÉå=pqoK
tÉêíÉ=ÄÉê=RMB=ëáåÇ=ÖìíK=tÉêíÉ=Ç~êìåíÉê=òÉáÖÉåI=Ç~ëë=îáÉäÉ=Êh~êíÉáäÉáÅÜÉåÂ
áã=mçêíÑçäáç=ëáåÇK=aÉê=mêçÑáJpíçÅâÑçíçÖê~Ñ=oçå=`Ü~ééäÉ=åÉååí=Ñê=ëÉáå=mçêíÑçJ
äáç=w~ÜäÉå=îçå=Å~K=SMB=ÄÉá=ÇÉå=ÖìíÉå=jáÅêçëíçÅâJ^ÖÉåíìêÉå=ìåÇ=Äáë=òì=VRB
ÄÉá=^ÄçJ^ÖÉåíìêÉå=ïáÉ=pÜìííÉêëíçÅâK=jÉáå=tÉêí=ÄÉá=pÜìííÉêëíçÅâ=äáÉÖí=ÄÉáJ
ëéáÉäëïÉáëÉ=åçÅÜ=ÄÉá=URBI=ÄÉá=~åÇÉêÉå=jáÅêçëíçÅâJ^ÖÉåíìêÉå=ÄÉá=QMJSMBK
_Éáã=sÉêÖäÉáÅÜ=îÉêëÅÜáÉÇÉåÉê=pqo=ëáåÇ=òïÉá=báåÑäëëÉ=òì=ÄÉ~ÅÜíÉåK
NK wÉáíW=aáÉ=pqo=ëíÉáÖí=áå=ÇÉê=oÉÖÉä=ãáí=ÇÉê=wÉáíëé~ååÉI=áå=ÇÉê=ÇáÉ=cçíçë=áå
ÇÉê=_áäÇ~ÖÉåíìê=~åÖÉÄçíÉå=ïÉêÇÉåK
OK mçêíÑçäáçJt~ÅÜëíìãW=aìêÅÜ=âçåíáåìáÉêäáÅÜÉë=eçÅÜä~ÇÉå=åÉìÉê=_áäÇÉê=ïáêÇ
ÇÉê=tÉêí=ÜáåÖÉÖÉå=òï~åÖëä®ìÑáÖ=îçêÄÉêÖÉÜÉåÇ=ÖÉÇêÅâíK
PTN
pql`hclqldo^cfb
^å~äóëÉ=ÜáäÑêÉáÅÜÉê=tÉêíÉ= OPKO
aáÉëÉ=ÄÉáÇÉå=báåÑäëëÉ=âçåâìêêáÉêÉå=ãáíÉáå~åÇÉê=ìåÇ=ÖäÉáÅÜÉå=ëáÅÜ=ìåÖÉÑ®Üê
~ìëK=tÉê=êÉÖÉäã®áÖ=cçíçëçÅÜä®ÇíI=ëçääíÉ=ãáåÇÉëíÉåë=ÉáåÉå=Ü~äÄïÉÖë=âçåJ
ëí~åíÉå=pqoJtÉêí=ÉêÜ~äíÉåK=píÉáÖí=Éê=òìë®íòäáÅÜI=áëí=Ç~ë=ÖìíK
tÉåå= ÇÉê= pqoJtÉêí= âçåëí~åí= åáÉÇêáÖ= ÄäÉáÄí= çÇÉê= ëçÖ~ê= ëáåâíI= â~åå= Ç~ë
ÄÉÇÉìíÉåI=Ç~ëë=ÉåíïÉÇÉê=òì=îáÉäÉ=ìåîÉêâ®ìÑäáÅÜÉ=jçíáîÉ=ÜçÅÜÖÉä~ÇÉå=ïÉêJ
ÇÉå=çÇÉê=Ç~ëë=ÇÉê=cçíçÖê~Ñ=òì=îáÉäÉ=®ÜåäáÅÜÉ=jçíáîÉ=ÜçÅÜä®ÇíK
RPD (Revenue per Download)
aÉê= oma= áëí= ÄÉêëÉíòí= ÇÉê= ÊdÉïáåå= éêç= sÉêâ~ìÑÂK= eáÉêòì= ïáêÇ= ÉáåÑ~ÅÜ= Ç Éê
Êë~íòêç=jçå~íÂìêÅÜáÉ=ÊsÉêâ®ìÑÉêç=jçå~íÂÉíÉáäíK=fåÉáåÉê=^ÄÄáäJ
ÇìåÖ=áëí=Ç~ë=pé~äíÉ=bK=a~ë=bêÖÉÄåáë=òÉáÖí=ÇÉå=ÇìêÅÜëÅÜåáííäáÅÜÉå=dÉïáåå
~åI= ÇÉê= ãáí= ÉáåÉã= sÉêâ~ìÑ= ÉêòáÉäí= ïáêÇK= fã= jáÅêçëíçÅâJ_ÉêÉáÅÜ= äáÉÖí= ÇáÉëÉê
tÉêí= Å~K= ÄÉá= N= bìêçK= fã= j~ÅêçëíçÅâJ_ÉêÉáÅÜ= äáÉÖí= Éê= ÄÉá= NMJPR= bìêç= ìåÇ
ëÅÜï~åâíêç=jçå~íí®êâÉêK=eáÉêçÜåíáÅÜáåÉ=_ÉêÉÅÜåìåÖÉë=g~ÜêÉëJ
ÇìêÅÜëÅÜåáííëK=eáäÑêÉáÅÜ=áëí=Ç~ÄÉá=îçê=~ääÉã=ÇÉê=sÉêÖäÉáÅÜ=ÇÉë=oma=îçå=îÉêJ
ëÅÜáÉÇÉåÉå=wÉáíê®ìãÉåK
pç=áëí= ãÉáå= oma= ÄÉá= ápíçÅâ= áå= ÇÉå=äÉíòíÉå= g~ÜêÉå=îçå=NINR= rpJaçää~ê= ~ìÑ
ìåíÉê= ÉáåÉå= açää~ê= ÖÉÑ~ääÉåK= ^ìÅÜ= ÄÉá= aêÉ~ãëíáãÉ= ÑáÉä= ãÉáå= oma= îçå= NIQR
rpJaçää~ê=~ìÑ=NIPR=rpJaçää~ê=áååÉêÜ~äÄ=ÇÉë=äÉíòíÉå=g~ÜêÉëI=ï®ÜêÉåÇ=Éê=Ç~îçê
ëíÉíáÖ=~åÖÉëíáÉÖÉå=ï~êK=_Éá=cçíçäá~= ÉêòáÉäíÉ=áÅÜ=ÉáåÉå=oma=îçå=Å~K=NIUR=bìêç
ãáí=ÉñâäìëáîÉå=_áäÇÉêå=ìåÇ=Å~K=NIRQ=bìêç=ãáí=åáÅÜí=ÉñâäìëáîÉå=cçíçëK
jáí=ÇÉã=oma=ä~ëëÉå=ëáÅÜ=Öìí=qêÉåÇë=ÉêâÉååÉåI=ïáÉ=ëáÅÜ=ÄÉá=ÉáåÉê=^ÖÉåíìê
ÇáÉ=ÇìêÅÜëÅÜåáííäáÅÜÉå=sÉêâ~ìÑëéêÉáëÉ=ÄòïK=cçíçÖê~ÑÉå~åíÉáäÉ=îÉê®åÇÉêåK=aÉê
oma=áëí=àÉÇçÅÜ=âÉáå=tÉêíI=ãáí=ÇÉã=ÇÉê=bêÑçäÖ=ÇÉë=cçíçÖê~ÑÉå=ãÉëëÄ~ê=áëíK
gÉíòí=âçããÉå=ïáê=òì= ÇÉå=âçãéäáòáÉêíÉå=_ÉêÉÅÜåìåÖÉå=ãáí=ëç=âêóéíáëÅÜÉå
^ÄâêòìåÖÉå=ïáÉ=olf=ìåÇ=ÄomfK=t®ÜêÉåÇ=áÅÜ=ÇáÉ=tÉêíÉ=omfI=oma=ìåÇ=pqo
àÉÇÉå=jçå~í=~ìíçã~íáëÅÜ=~ìëêÉÅÜåÉå=ä~ëëÉI=ÖÉÄÉ=áÅÜ=òìI=Ç~ëë=áÅÜ=ÇáÉ=ÑçäJ
ÖÉåÇÉå=tÉêíÉ=åáÅÜí=ëí®åÇáÖ=â~äâìäáÉêÉI=ëçåÇÉêå=ãáÅÜ=åìê=~Ä=ìåÇ=òì=~å=ÇÉå
q~ëÅÜÉåêÉÅÜåÉê=ëÉíòÉI=ìã=ãáê=âçåâêÉíÉ=cê~ÖÉå=òì=ÄÉ~åíïçêíÉåK
ROI (Return on Investment)
aáÉëÉê=tÉêí=ä®ëëí=ëáÅÜ=ãáí=Êh~éáí~äêÉåÇáíÉÂ=ÄÉêëÉíòÉå=ìåÇ=ÖÉå~ìëç=íêçÅâÉåI
ïáÉ=ÇáÉëÉë=tçêí=âäáåÖíI=äáÉëí=ëáÅÜ=~ìÅÜ=ÇÉê=^êíáâÉä=ÄÉá=táâáéÉÇá~=Ç~êÄÉêK=fÅÜ
îÉêëìÅÜÉI=Éë=ëÅÜäáÅÜí=òì=Ü~äíÉåK
aÉê=olf=òÉáÖí=~åI=ïáÉ=îáÉä=dÉïáåå=ã~å=ãáí=ÉáåÉã=cçíç=ÄòïK=ÉáåÉê=cçíçëÉëJ
ëáçå=ÖÉã~ÅÜí=Ü~íK=aáÉëÉ=oÉÅÜåìåÖ=îÉêÖÉëëÉå=eçÄÄóJcçíçÖê~ÑÉå= ÖÉêåÉI=ÇáÉ
åÉÄÉåÄÉá= cçíçë= îÉêâ~ìÑÉå= ìåÇ= åáÅÜí= ÄÉêÅâëáÅÜíáÖÉåI= ïáÉ= íÉìÉê= Éë= ÄÉêJ
Ü~ìéí=ï~êI=Éáå=cçíç=òì=ã~ÅÜÉåK
aáÉ= ëÅÜäáÅÜíÉëíÉ= oÉÅÜåìåÖ= áëíW= rãë~íò= ãáåìë= hçëíÉå= Z= dÉïáååK= få= ÇÉê
píçÅâÑçíçÖê~ÑáÉ= ëáåÇ= ÇáÉ= hçëíÉå= ÉáåÉë= cçíçJpÜççíë= òK_K= jçÇÉäI= içÅ~íáçåI
PTO
pql`hclqldo^cfb
pí~íáëíáâh~éáíÉä=OP
oÉèìáëáíÉå=ÉíÅK=H=wÉáí~ìÑï~åÇ=Ñê=cçíçÖê~ÑáÉI=oÉíìëÅÜÉI=sÉêëÅÜä~ÖïçêíìåÖ
ìåÇ= eçÅÜä~ÇÉåK= aÉê= wÉáí~ìÑï~åÇ= ïáêÇ= áå= ^êÄÉáíëëíìåÇÉå= ÄÉêÉÅÜåÉíK= tÉê
ãÉáåíI=áÜã=ÖÉåÖÉå=NM=bìêçLpíìåÇÉI=ÇÉê=êÉÅÜåÉí=Ç~ãáíI=ïÉê=ãÉÜê=îÉêÇáÉåÉå
ãÅÜíÉI=ëçääíÉ=ëÉáåÉå=Êéêáî~íÉå=p íìåÇÉåäçÜåÂ=ÜÜÉê=~åëÉíòÉåK=a~ë=áëí=~ìÅÜ
åìê= ÉáåÉ= îÉêÉáåÑ~ÅÜíÉ= _ÉêÉÅÜåìåÖ= Ç Éë= olfK= wìã= _ÉáëéáÉä= áëí= Ç~ë= íÉìêÉ
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Hinweis
Wenn eine Bildagentur die
Honorare in einer anderen
Währung als Euro berechnet,
bezieht sich der bRPI-Wert
entsprechend auf diese
Währung, nicht auf Euro.

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