Other Affiliate Marketing Uses
The pure merchant/affiliate sales model, where Web sites sign up for a merchant’s affiliate program and earn revenue for themselves, is not the only affiliate model on the Net. Over the last two years, several companies have figured out how to use the affiliate marketing concept in new ways.
One model is a new type of affiliate site that pays its visitors for buying a merchant’s products. Web sites such as Spree.com (www.spree.com) and ebates.com (www.ebates.com) (see Figure 2.3) do not provide a shopping site themselves but place links on their site to multiple e-tailers whose affiliate programs they are members of. When shoppers click through to the merchants’ sites, the shoppers themselves receive a portion ...
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