Chapter 4. Step One—Planning Your Affiliate Program
Chapter Summary |
|
Businesses don’t plan to fail; they fail to plan. The time to establish an affiliate program and take advantage of this unique revenue-generating channel is now. Affiliate programs offer a significant sales channel for your business. According to a poll by the United States Affiliate Manager Coalition (www.usamc.org), some merchants are generating more than 50% of their business from affiliate sites. Even if a more realistic figure is 10%–15% of total sales, what business wouldn’t like to have 15% more sales? And with the cost of customer acquisition of other marketing and advertising methods at unprofitable levels, affiliate marketing can greatly increase the revenue of each ... |
Get Successful Affiliate Marketing for Merchants now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
