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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Personnel Requirements

The most important investment you can make in your affiliate program is that of staffing an adequate affiliate team. Most programs build their program, then add the responsibility of Affiliate Manager to an existing employee along with that employee’s existing duties at the company. This is a mistake. You’ll need a full-time team to manage your affiliate program.

Do

DO join the United States Affiliate Manager Coalition at www.usamc.org where you can pick the brains of fellow affiliate managers, learn what ideas have worked, and what is a huge time waster. Network, ask questions, pick up tips, and improve the caliber of your ...

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