April 2001
Intermediate to advanced
352 pages
7h 56m
English
Affiliate programs are established to sell a merchant’s product or service. So one of the most important objectives of your program is to encourage visitors to your affiliate’s site to buy. After all, if you don’t generate sales, all the work you do perfecting your product or service, establishing an affiliate payment model, choosing a program model, and creating a workable affiliate agreement is for naught.
And besides, if your product doesn’t sell, you’ll lose your affiliates.
So the upshot is that you have to be able to sell your offer. Do you know what it takes to encourage a visitor at your affiliate’s site to take a specific action or encourage a sale? Put it this way. If you don’t know how to sell your own offer you can’t ...