Skip to Content
Successful Affiliate Marketing for Merchants
book

Successful Affiliate Marketing for Merchants

by Frank Fiore, Shawn Collins
April 2001
Intermediate to advanced
352 pages
7h 56m
English
Que
Content preview from Successful Affiliate Marketing for Merchants

The Creatives

Affiliate programs are established to sell a merchant’s product or service. So one of the most important objectives of your program is to encourage visitors to your affiliate’s site to buy. After all, if you don’t generate sales, all the work you do perfecting your product or service, establishing an affiliate payment model, choosing a program model, and creating a workable affiliate agreement is for naught.

And besides, if your product doesn’t sell, you’ll lose your affiliates.

So the upshot is that you have to be able to sell your offer. Do you know what it takes to encourage a visitor at your affiliate’s site to take a specific action or encourage a sale? Put it this way. If you don’t know how to sell your own offer you can’t ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

KaChing: How to Run an Online Business that Pays and Pays

KaChing: How to Run an Online Business that Pays and Pays

Joel Comm

Publisher Resources

ISBN: 9780768683592Purchase book