Successful Affiliate Marketing for Merchants

The Elements of an Affiliate Agreement

The affiliate agreement is a legally binding contract between you and your affiliate partners. It is the reference of last resort for disputes between a merchant and an affiliate. So it is the responsibility of your affiliates to read and understand your agreement before they sign up, and your responsibility to make the agreement clear and understandable. That means cut out the legal jargon to a reasonable extent (after all, it is a legal document to be drafted by a lawyer). Write your agreement in easy-to-understand language. Most of your affiliates will neither have a legal background nor have access to legal counsel. If your agreement is easy to understand and organized in a logical manner, more affiliates ...