Successful Affiliate Marketing for Merchants

Choosing a Third-Party Solution Provider

Though the do-it-yourself approach may seem more economically viable and can give you absolute control of your program, keep in mind that affiliate programs are becoming more and more sophisticated. Third-party solution providers are in the business of making money from affiliate programs, and they are motivated to stay on top of the affiliate marketing curve. This is very important to your program if you don’t have the resources to commit a full-time staff to running your program.

There is another important consideration to choosing a third-party solution provider. Not only do third networks offer the management systems, services, and software necessary for navigating the details of an affiliate program, ...