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Supply Chain Management by Vinod V. Sople

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Case 2

Arihant Consumer Products (ACP)

Harnessing the Power of IT in Managing Supply Chain

Arihant Consumer Products (ACP) is having a product mix of toiletries, hair care, household care, fabric care and body care. ACP plants are located at Malanpur (M.P.), Guwahati (Assam), Silvassa (U.T.) and Baddi (H.P.). ACP organization is harnessing the power of IT is supply chain management, dealer management, customer relationship management and sales force management.

ACP had gone for IT support in its business operations in 2000, and decided to adopt ERP across the enterprise. In 2001, ACP decided to look beyond ERP and leveraged the Internet to the maximum possible extent. ERP helped ACP significantly to gain benefits within the organization. The ...

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